Business Growth Programme | Customised

Let us take a look at an example on how a Business Growth Programme | Customise may support a car dealer group.

Working directly for you, the clint, we would work confidentially with you and your team to tailor the Business Growth Programme | SME to you, your team and your business.

We would research the specifics of this sector, understand your team dynamics and directly train whilst provide Action Mentoring to support the preparation of your JOUMP START and STRATRGY TRANSFORM report and plan.

Working with industry experts, we will work to understand how to add real value, bespoke to you and your business. Indeed, in this case, with Alan Crouch as Business Growth School’s founder and Course Director, who has spent over 20 years of his career in Automotive, is a Fellow of the Institute of the Motor Industry since 1994, who has successfully consulted in this area for consultancies in the UK and USA, and has also trained former CEOs of leading organisations, including a leading car finance operation owned by a Top 3 vehicle manufacturer Group, I think we’ll have a head start!

In this case, we would learn that:

• Supporting the dealership owner to align their staff, have a business growth Jump Start and Strategy Transform Plan in place will be key
• There will be a need to focus on tactical and consultative selling skills, as larger fleet sales are very different from the tactical skills needed in retail selling
• There will not be a reliance on LinkedIn, and a blend of understanding email marketing, Facebook, Instagram and TikTok may play an increased role
• SLICSelling® and training salespeople to Skilfully Lead an Intelligent Conversation, as opposed to sounding a ‘wide sales rep’ will be key… overcoming the self-interest and need for meeting target must come secondary to supporting a customer find a car that is right for them and meets their needs
• Mastering 100% engagement skills on the forecourt will be a Key Performance Indicator, as will be ensuring that the dealer group has a fast-track induction process too
• Selling the EASYSelling® way, by being disciplined, prepared and one who ensures follow-up will be a key focus
• Understanding personality types fast to increase engagement skills by 400% will be key too
• Training the Service Department team to be of service, sell the SLICSelling® way and identify genuine sales opportunities to be of service to their customers, will be paramount too
• And so much more